Super Bowl ads strike up emotions, highlight issues
If you were one of the 114.4 million people who were chomping down on 1.25 billion chicken wings and 12.5 million pizzas on February 1, 2015 for Super Bowl XLIX, you were not only watching the biggest television event in history, you were also watching the culmination of approximately $359 million of advertising spending. This year’s Super Bowl network, NBC, asked for upward of $4.5 million per 30-second advertising slot. This year, as with past years, the advertisers pulled out all the stops. From Budweiser’s “Lost Dog” to Nationwide’s controversial “Boy,” the ads evoked all sorts of emotions and feelings. Some were funny, like the Avocados From Mexico “First Draft Ever,” and some were sad, like the aforementioned Nationwide commercial. And then you had Liam Neeson threatening revenge, striking a feeling of either fear (if you were the one on the other side of his game) or excitement for theRead More